Sell More with Smart Web Design
Website Conversion
Virtually every website has some kind of goal or need, it aims to fulfill for its visitors. The way in which a website is designed to help accomplish the website’s purpose is what determines the effectiveness of its conversion-focused design.
Optimizing Website Conversion
What is important in conversion-focused web design? A beautifully designed and aesthetically pleasing website is not the only factor in ensuring a website’s effectiveness in conversion. There are a lot of other factors that come into play. Let’s look at some of the most important in more detail.
Less Is More
One of the most common ‘mistakes’ in web design is too much content! Often websites are full of information and cause a so-called information overload. It is important to use a lot of ‘white space’, meaning don’t put elements to close to each other and separate them with a decent amount of space to make them distinguishable.
Emphasize
Try to design the call-to-action in such a way that they stand out. These call-to-action elements should be emphasized in effective conversion-focused web design. For example, when you are running a hotel business it would be a good idea to prominently place a reservation tool that is designed with colors and shapes that stand out from the rest of the design. Make actionselements with an action you want your user to take, bigger and give them a contrasting color. Directional cues
Familiarity
Images with familiar content tend to strengthen the feeling of trust and connection. Visuals are much more accessible and recognizable than text and elicit a stronger reaction than non-images.
Social Proof
Social proof, when positive, can be an extremely effective factor in contributing to a more effective conversion-centered web design. Beware that negative social proof has an extremely detrimental effect, of course. Consider placing reviews from satisfied customers in the web design.
Conclusion
Conversion focused or conversion-centered web design is essential in developing an effective website. Four major aspects of effective conversion-focused web design can be distinguished. Limit the amount of content that is on display, emphasize the most important aspects of your webpages so attention is directed towards them, focus on building trust by using familiarity (pictures of other people or symbols associated with trust) and making smart use of social proof.
